Blizzard wanted to reach tablet users with a high impact creative across Europe for their Hearthstone launch.
We took video and other graphical assets and re-worked them into a fantastic multi language tablet interstitial video creative. We planned and delivered the distribution across 10 territories in Western Europe including Russia across agreed games targets / apps in ipads.
The results. Over 6M ipad video interstitials delivered over 10 EU territories and Russia generating over 800K engagements in the form of video plays and 200K clicks. Optimisation through territories, local targets and day parts ensured the maximum impact within the target audience.
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