DSP

Like PPC this DSPs manage a live bidding environment, in multiple formats including PPC, CPM and CPA against tens of thousands of websites including household names like eBay and Amazon. You can plug in layers of additional technology such as algorithms or your inventory to create a campaign with intuition.

 Using tracking pixels on your webpages and internal CRMs, bid optimsation can then automatically push spend and set bid levels to the most successful result.